- • Sell a specific outcome for a specific person, not “coaching” in general.
- • One goal: book a discovery call — clear CTA, calendar link, low friction.
- • Proof (results, testimonials, your face & story) does the heavy lifting.
What it must do
Sharp positioning
Who you help + the outcome, in one sentence. Niche beats “everyone.”
Discovery-call CTA
Calendar link or short form. The single most important action.
Real proof
Specific client results and testimonials with names — trust currency.
You: face, story, credibility
People buy the person. Real photo, why you do this, qualifications.
How it works
Format, steps, what to expect — removes the “is this for me?” doubt.
The mistakes that cost clients
Vague positioning
“I help people grow” attracts nobody. Specific problem + audience converts.
No clear next step
Inspiring text, no booking link. The moment passes.
No proof
Claims without testimonials or results read as empty.
Hiding behind stock imagery
Coaching is personal. No real face = no trust.
All about you, not the client
Lead with their problem and outcome, not your bio.
FAQ
Is a single landing page enough?
Should I list prices?
What does a coaching site cost?
Your coaching site, fast
Positioning, proof, offer in — the AI builds a site that books calls.
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