- • A contractor site has one job: get the call or quote request — phone tap-to-call up top, obvious CTA.
- • Real photos of your work and reviews beat any slick design. Show the job, not stock images.
- • The biggest lever is a Google Business Profile with photos and reviews — free, ~15 minutes.
- • With an AI builder you're online in under an hour instead of waiting weeks on an agency.
What it must do
Tap-to-call phone, up top
Most leads call. The number must be one tap away on mobile, above the fold.
Real photos of finished jobs
Before/after of your actual work is the strongest trust signal in the trades.
Services + service area
What you do and which towns/zip codes you cover — clear and specific.
Reviews & license/insured info
Google reviews plus “licensed & insured” reduces hesitation fast.
Quote request form
A short form for people who won't call — name, job, photo upload.
The mistakes that cost jobs
Stock photos instead of your work
Homeowners want proof you can do it. Generic images read as “no portfolio.”
Phone number buried in the footer
Every extra tap loses a ready-to-call lead to the next contractor.
Not mobile-friendly
Nearly all “near me” trade searches are on a phone. Zoom/scroll issues = gone.
No service area or city named
Google can't rank you for “[trade] [city]” if it's nowhere on the page.
No reviews shown
Trades live on trust. No visible proof, no call.
FAQ
Isn't my Facebook page enough?
Should I list prices?
What does a contractor site cost?
Your contractor website in under an hour
Trade, services, photos in — the AI builds the rest, mobile and ready to ring.
Start free