- • A privacy policy is effectively mandatory for any site that collects data (almost all do) — and required if you reach California, Virginia, etc.
- • ADA accessibility is a real and rising lawsuit risk — design for it from the start.
- • Common traps: no privacy policy, no SSL, tracking before consent, images without a license.
- • A modern AI site ships the technical base (SSL, privacy template, accessible structure) — content accuracy is on you.
The topics that matter
Privacy policy
If your site collects any personal data — contact form, analytics, cookies, even server logs — you need a privacy policy that says what you collect, why, who you share it with, and user rights. State laws (California's CCPA/CPRA, Virginia, Colorado, and more) make this mandatory once you reach their residents — which a public website usually does. It must match the tools you actually use; a copied template that lists tools you don't use (or omits ones you do) is worse than helpful.
ADA / accessibility
US courts increasingly treat business websites as “places of public accommodation” under the ADA. Inaccessible sites (no alt text, poor contrast, keyboard traps) draw a high volume of demand letters and lawsuits. Aim for WCAG-aligned basics: alt text, semantic structure, contrast, keyboard navigation. Build it in from the start rather than retrofitting under pressure.
SSL / HTTPS
Any site transmitting data (every form, often the page load itself) should be encrypted. No HTTPS means browser “not secure” warnings, trust loss and SEO harm. Modern hosting/AI tools provision SSL automatically.
Cookie & tracking consent
Strictly necessary cookies generally don't need consent. Analytics/marketing trackers increasingly do, depending on which state laws apply and your audience — and consent banners are now common best practice. If you keep tracking minimal, your obligations are lighter.
Terms of Service
Not always legally mandatory, but strongly recommended — it limits liability, sets acceptable use, and is effectively required if you sell, run accounts, or take payments.
Image, font & content rights
Only use images, fonts, video and text you have rights to. “Found on Google” is a costly mistake — stock-photo and font licensing claims are common. Also watch fonts/maps that load from third parties and may transmit user data; self-host or load on consent.
Common mistakes
No privacy policy
Or a generic one that doesn't match your tools. A classic and avoidable exposure.
Ignoring accessibility
ADA demand letters target small businesses too. Retrofitting is costlier than building it in.
Tracking before consent
Analytics/marketing firing before any consent, where consent is required.
Unlicensed images
“It was online” is not a license. Use only properly licensed media.
Third-party fonts/maps leaking data
Self-host or load on consent rather than calling external servers unprompted.
FAQ
Do I really need a privacy policy for a tiny site?
Is ADA really enforced against small businesses?
Does an AI site make me automatically compliant?
Do I need a cookie banner?
Start on solid ground
SSL, accessible structure and a policy scaffold come automatic. You fill in accurate details — the foundation is live in minutes.
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