- • The non-negotiables: menu, hours, location, photos, phone, reservations — instantly, on mobile.
- • A PDF menu is a conversion killer. The menu must be real, fast-loading web text.
- • Biggest lever is the Google Business Profile with great food photos and reviews — free.
What it must do
Menu as web text (not a PDF)
Guests check the menu on their phone. A PDF zoom-fest loses them; web text wins.
Hours + “open now” clarity
The single most-checked thing. Must be current and obvious, holidays included.
Appetizing real photos
Your actual food and room. The decision is visual — stock photos break trust.
Reserve / order in one tap
Reservation link or phone, tap-to-call. Online ordering link if you offer it.
Location, map & parking
Address, map, parking/transit — removes the last hesitation to come.
The mistakes that empty tables
Menu only as a PDF
Slow, ugly on mobile, bad for SEO. The most common — and costliest — restaurant mistake.
Outdated hours
A guest who finds wrong hours and a closed door doesn't come back.
Stock food photos
Diners can tell. It signals the real food might disappoint.
No reservations path
If booking takes effort, they pick the place that made it one tap.
Not mobile-friendly
Almost every restaurant search is mobile, often while out. Zoom issues = next result.
FAQ
Isn't a Google listing enough?
Do I need online ordering built in?
What does a restaurant site cost?
Your restaurant website in an hour
Menu, photos, hours in — the AI builds a mobile site that fills tables.
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